I also this exercise is a good way to home in on what differentiates organizations. Why should candidates work for you and not the other guy? Why should customers buy you and not the incumbent? Your strongest opinions—the ones you’re willing to be criticized for—are usually the reasons!
I also this exercise is a good way to home in on what differentiates organizations. Why should candidates work for you and not the other guy? Why should customers buy you and not the incumbent? Your strongest opinions—the ones you’re willing to be criticized for—are usually the reasons!